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Anatomy of a Bad-Gift Giver:
Sam
Goody Profiles Contributors to Bad-Gift Boycott
(FeatureSource) If you're not
already, you'll soon feel the pressure of finding the right
gift for that special person on your list. It's fair to
say that a certain percentage of the population has the
inability to buy the right gift. Last year, on December
26th, Sam Goody hosted its first Bad Gift Boycott, inviting
bad-gift recipients to "return" their gifts to Santa. Gift
Givers in the following classifications gave most of the
ill-conceived gifts collected. If you fall into any of the
categories, Sam Goody offers some advice on how to break the
bad gift cycle:
The Procrastinator
Procrastinators are the people
(mostly men) who are forced to fight for parking spaces at
the mall on December 24th. Once in the mall, they find most
stores have a limited stock on hand, heavily depleted from
all those annoyingly, calm people who buy their gifts in
advance. Rash and often regrettable gift decisions are made
as procrastinators scurry from store to store with a
wild-eyed look of desperation.
Solution: Turn off the
football game, create a list and make some purchases well in
advance of the 24th. Spend the holiday with your family
instead of the other procrastinators.
The Homemade Gift Giver
Homemade gifts have the
potential to be the most thoughtful and touching of all
gifts, if done properly. Keep in mind that just because you
are thoughtful, it doesn't make you an artisan. Craft
projects tend to get better with time and trial and error.
Waiting until the last minute and passing off first attempts
at craft projects is a bad gift waiting to happen.
Solution: Collect your
materials and do a dry run of your project as soon as
possible. The last-minute scramble adds undue pressure at a
busy time of year and leads to sloppy work. Only give
homemade gifts that you would proudly display in your own
home.
Re-Gifters
Scrooges and penny-pinchers
are known to fall into the re-gifting trap. More often than
not, the gift you didn't find any use for is equally useless
to your intended target.
Solution: Re-gifting can
provide comic relief if the receiver is in on the joke, but
if you intend to "recycle" a gift from previous years and
pass it off as a bona fide gift, be sure to remove any
evidence of the crime, i.e. price tags, old cards, etc.
The Giver of Self Improvement
Even if your heart is in the
right place, the gift of a diet book or hair removal system
can only lead to disappointment and a barrage of, "Aren't
you happy with the way I look?" related questions. If your
mother-in-law has a weight problem, chances are she could do
without the reminder as she sips her spiked eggnog.
Solution: Only give a
self-improvement item if you are certain the receiver has it
on their wish list. Aside from that, you run the serious
risk of offending someone.
The Clueless Dad
Most teens will say their dad
fits this description. Clueless dads typically have their
wives do the lion's share of the shopping, but feel
compelled to make a quick trip of their own to add a
personal touch. Forget even going to the mall, this person
makes one stop to the local drug store and hastily finds a
gift for each person on his list.
Solution: Shaking the
"Clueless" tag can be difficult. Try talking to your kid's
best friend. A quick consultation from a friend can yield
some great ideas. If all else fails, a gift certificate for
the mall music store is always a welcomed gift. Imagine the
looks of shock and joy on their faces after they open a gift
from you that is actually cool.
The Ultra Conservative
Gift givers of this type
refuse to go out on a limb and risk the chance of giving
something the receiver can't use. Look for them during the
holidays in the area of the store that sells socks or in the
department that sells pocket umbrellas.
Solution: Try something more
fun this year, like tickets to the local theater or a
certificate to that hip new restaurant in town. It's safe to
say that your loved ones have enough umbrellas.
The Overcompensator
Most families have one:
despite setting a spending limit for gifts, there is always
one person who ends up going overboard. It's a little
uncomfortable for the rest of the family who abided by the
limit because it makes them seem somehow less generous.
Solution: Stick to the limit
and resist your urge to overspend by giving thoughtful gifts
within the budget that reflect the personality of the
receiver. Your credit card bill will be easier to handle as
well.
About Musicland
Musicland Group Inc. is a
leading national specialty retailer of music, movies and
games that appeal to trend-conscious, entertainment-focused
consumers. The company is expanding and diversifying its key
entertainment offerings to satisfy the changing needs of its
consumers. Musicland operates more than 900 retail stores
and online under the names Sam Goody (samgoody.com), Media
Play (mediaplay.com) and Suncoast Motion Picture Company (suncoast.com)
in 48 states, Puerto Rico and the Virgin Islands.
Here are some
ideas for good gifts...
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