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Breakthrough TiVo Innovation Allows
Customers to Easily Download Internet Video
Automatically to Their Television Sets
TiVo Applies Highly Valued Season
Pass Functionality to Web Video Further
Demonstrates TiVo’s Commitment to
Providing a One-Box, One-Stop
Destination for all Entertainment and
Content Needs
Alviso, CA (January 9,
2008) - TiVo, the creator of and the
leading innovator in television services
for digital video recorders (DVRs) today
announced TiVo subscribers will soon be
able to easily watch an enormous variety
of video content from the web directly
on their television sets by applying
TiVo’s popular Season Pass functionality
to web video. With the proliferation of
content available online today,
consumers have access to thousands of
hours of content from well-known
networks to special interest videos, but
need an easy way to search, discover,
and enjoy this entertainment on the TV
set.
TiVo users can subscribe to and watch a
broad range of content available on Real
Simple Syndication (“RSS”) feeds,
including everything from network
nightly newscasts, to vignettes and
original content from major networks
such as Comedy Central or Discovery, as
well as niche interest and hobbyist
videos covering areas far more
specialized than cable and satellite
channels, not to mention new,
independently produced media content
such as DiggNation and Ask A Ninja.
Through this new approach, TiVo elevates
web video, making it easily available as
part of the personalized and customized
TV viewing experience that TiVo
provides.
“By adding the Season Pass functionality
to web video viewing, we are providing
consumers a new way to easily and
automatically access the content they
want to watch on their television sets,”
said Tom Rogers, President and CEO of
TiVo. “TiVo is building toward the dream
of providing one stop for all content,
through one box, integrated into one
interface, accessible through one simple
remote control. With TiVo providing this
web video feature, along with 20,000
Amazon titles, millions of songs,
thousands of music videos, and an
enormous collection of photos, we have
already gone a long way toward building
out the dream.”
In delivering web video automatically,
it will appear in the user’s Now Playing
List alongside recorded TV shows. In
addition, TiVo will provide an on-screen
guide of select web video sources for
users to browse and select Season Pass
recordings. Consumers can even get a
Season Pass recording of their own
personal video folders on their PC,
where they save their home movies and
other video downloads. And High
Definition Television enthusiasts will
appreciate that TiVo will preserve the
original quality of high-resolution web
videos when delivered to TiVo Series3 or
TiVo HD DVRs.
The new web video capability requires
TiVo Desktop Plus 2.6, an update to the
Windows application which also converts
recorded TV shows for viewing on
portable devices like iPod and Sony
PlayStation Portable. TiVo Desktop Plus
2.6 will be available in March for a
one-time fee of $24.95, and will be a
free upgrade to earlier versions.
“With our innovative and robust
broadband offerings, TiVo already
provides more content than any other TV
service that exists today, said Tara
Maitra, Vice President of Content
Services at TiVo. “Now that TiVo has
made retrieving web content easier than
ever by integrating it with the popular
Season Pass technology, consumers can
enjoy great web video as if it’s a whole
new set of TV program options. And, if
the writers’ strike goes on, these
options on the TV set may become more
important to many viewers even more
quickly.”
TiVo boxes are available at leading
consumer electronic retailers including
Best Buy and Circuit City. See
www.TiVo.com for details.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO)
pioneered a brand new category of
products with the development of the
first commercially available digital
video recorder (DVR). Sold through
leading consumer electronic retailers,
TiVo has developed a brand that
resonates boldly with consumers as
providing a superior television
experience. Through agreements with
leading satellite and cable providers,
TiVo also integrates its full set of DVR
service features into the set-top boxes
of mass distributors. TiVo’s DVR
functionality and ease of use, with such
features as Season Pass™ recordings and
WishList® searches and TiVo KidZone has
elevated its popularity among consumers
and has created a whole new way for
viewers to watch television. With a
continued investment in its patented
technologies, TiVo is revolutionizing
the way consumers watch and access home
entertainment. Rapidly becoming the
focal point of the digital living room,
TiVo’s DVR is at the center of
experiencing new forms of content on the
TV, such as broadband delivered video,
music and photos. With innovative
features, such as TiVoToGo™ transfers
and online scheduling, TiVo is expanding
the notion of consumers experiencing
“TiVo, TV your way.®” The TiVo® service
is also at the forefront of providing
innovative marketing solutions for the
television industry, including a unique
platform for advertisers and audience
measurement research. The company is
based in Alviso, Calif.
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