Viewers Can Watch All the
Action at MTVNews.com,
ChooseorLose.com and Via Special
MTV News On-Air Reports
'Street Team '08' Citizen
Journalists Armed with
Market-Leading Nokia Nseries
Devices and Flixwagon's
Innovative Software
NEW YORK, Jan. 31
-- MTV's army of Street Team '08
citizen journalists will cover
the youth vote like no one else
on Super Tuesday, delivering the
first-ever live mobile-to-web
broadcasts -- from polling
stations, caucuses, candidate
rallies and everywhere young
voters congregate February 5th.
The real-time, on-the-spot
reports will be streamed live
all day from correspondents'
video-equipped mobile phones to
MTVNews.com and ChooseorLose.com.
Throughout the day, MTV will
regularly break into programming
and showcase news featurettes
excerpted from the live reports.
The effort is part of MTV's
constantly evolving,
Emmy-winning ''Choose or Lose''
campaign and will offer the
network's citizen journalists an
unprecedented stage -- with the
potential to reach as many as
100 million viewers -- as they
bring all the Super Tuesday
action to America's youth as it
happens.
''Young people are taking
hold of the political process
like never before, and are
clamoring to share and react to
the stories as they unfold on
the campaign trail in
real-time,'' said Christina
Norman, President of MTV. ''The
Street Team's Super Tuesday
coverage will be hyper-focused
on the issues and stories that
matter most to our audience,
empowering them to experience
the day's historic events in a
whole new way.''
MTV's Street Team of citizen
journalists will be using Nokia
N95 devices, fully-fledged
multimedia computers with a
leading-class 5 megapixel camera
and DVD-like quality video
camera capabilities that allow
them to create, edit and upload
their stories instantly to the
Internet. ''Nokia is proud and
excited to see our flagship
Nokia N95 multimedia devices
being used so creatively to
support and promote the
electoral process,'' commented
Bill Plummer, Vice President,
Sales, Nokia Americas. ''Nokia
Nseries devices are at the
forefront of mobile technology,
in this case delivering
real-time high-quality Internet-
ready audio and video reporting
from the polls -- the very way
that first-time and future
voters have come to expect their
news.''
An innovative application,
provided by Flixwagon, powers
the mobile broadcasting
technology by allowing anyone
with a capable 3G phone to
stream live video to the
Internet and store it for later
viewing. ''Flixwagon.com is
changing the way people share
life experiences,'' said Eran
Hess, President, My Frame Inc.
''The Choose or Lose campaign is
an excellent example of how
Flixwagon can empower people to
broadcast their own unique
perspective of Super Tuesday
from their mobile phone and
share it live on the Web with
millions of people.''
An interactive map at
MTVNews.com and ChooseorLose.com
will notify users when the
citizen journalists are
broadcasting live from one of
the 23 states holding a primary
or caucus on February 5th. In
addition to mobile reporting,
the Street Team members will be
blogging the latest from every
Super Tuesday state throughout
the day on ChooseorLose.com.
MTV's innovative mobile
phone-to-Web efforts on Super
Tuesday are an element of its
acclaimed ''Choose or Lose '08''
campaign to engage, educate and
empower young voters. A major
component of this year's
campaign is the ''MTV Street
Team '08'' -- 51 state-based
citizen journalists who
contribute weekly, multimedia
reports (such as short form
videos, blogs, animation,
photos, podcasts) that are
distributed via WAP site
m.StreetTeam08.com, carriers in
the MTV Mobile family, the Think
Community (Think.MTV.com) and
several other media platforms.
Carefully selected by MTV
after an extensive nationwide
search, the one- of-a-kind press
corps utilize mobile media like
laptops, video cameras and cell
phones to uncover the untold
political stories that matter
most to young people in their
respective states. All 51 of the
''Street Team'' members have
active profiles on Think.MTV.com,
MTV's online community where
young people, their friends and
some of the biggest names in pop
culture come together to bring
about positive social change.
The ''Street Team '08''
program is made possible by a
$700,000 Knight News Challenge
grant from the John S. and James
L. Knight Foundation. The Knight
News Challenge, at
www.newschallenge.org, is an
annual worldwide competition
awarding $5 million for
innovative ideas that use
digital media to inform and
inspire communities. The Knight
Foundation plans to invest at
least $25 million over five
years in the search for bold
community news experiments.
On the Saturday before Super
Tuesday, MTV, MySpace and the
Associated Press are offering
all of the frontrunner
candidates from both parties one
last chance to address the
important youth voting bloc with
''Closing Arguments: A
Presidential Super Dialogue.''
Taking place Saturday, February
2, 2008 at 6 PM ET live on-air,
online, radio and mobile phones,
the event is the next
installment of MySpace and MTV's
acclaimed Presidential Dialogue
Series. More info on how to
watch or join in and pose real
time questions to confirmed
participants Hillary Clinton,
Mike Huckabee, Barack Obama and
Ron Paul is available at
www.ChooseorLose.com.
For more information about
the Nokia Nseries devices used
by MTV, please visit:
www.nseries.com/N95 and for more
information about Flixwagon,
please visit: www.flixwagon.com.
About MTV Networks
MTV Networks, a unit of
Viacom (NYSE: VIA, VIA.B), is
one of the world's leading
creators of programming and
content across all media
platforms. MTV Networks, with
more than 130 channels
worldwide, owns and operates the
following television programming
services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE,
COMEDY CENTRAL, TV LAND, SPIKE
TV, CMT, NOGGIN, VH1 CLASSIC,
LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS,
a package of 13 digital
services, all of which are
trademarks of MTV Networks. MTV
Networks connects with its
audiences through its robust
consumer products businesses and
its more than 300 interactive
properties worldwide, including
online, broadband, wireless and
interactive television services.
The network also has licensing
agreements, joint ventures, and
syndication deals whereby all of
its programming services can be
seen worldwide.
SOURCE MTV
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